Maserati Dealership – Richmond, Victoria
Maserati is an Italian sports car manufacturer that combines prestige with world-class sophistication. The Melbourne-based dealership has changed ownership with Ateco Automotive taking over the retail operation of the brand to open a standalone facility in Swan Street – Richmond, Victoria. Over 100 years Maserati has built its reputation to provide their customers with unrivalled levels of customer support around the world. The remodelled dealership provides a mix of new luxury and sports vehicles, as well as sales, service, and parts through an all-in-one Maserati operation.
Ateco Automotive worked closely with Versalux Lighting to realise a final lighting solution for a modern, refurbished showroom with architectural elegance at the forefront of the design concept. The goal was to create a stylish and effective lighting solution that highlights the latest Maserati motor vehicles and to attract an abundance of customers and interested clients.
Versalux, as the lighting partner in collaboration with Ateco Automotive and David Earle of Architects & Project Coordinators, completed a comprehensive lighting design that would optimise the showroom, offices, guest lounges and workshops. Lighting was an important aspect for the dealership to drive its success, establishing a harmonious link to the Maserati brand to achieve their long-term vision.
COMO BLACK luminaires, uniting elegance and performance into one technologically advanced fixture, are enclosed in the contemporary primary Maserati showroom in a uniform array giving rise to a vivid atmosphere. The luminaire uses its multi-faceted optic to an optimal effect, whilst the required illumination targets of the brand are easily met within the COMO BLACK’s output range. The reflector both emphasises the glamourous luxury vehicles with highlights and illumination, whilst the deeply regressed LED module and parabolic shape create a comfortable viewing of the vehicles, allowing customers to fully appreciate the superlative automobiles on show. The COMO BLACK lighting system guarantees outstanding illumination and impressive lighting conditions that give life, highlighting the colours and shapes of each vehicle at all angles and areas of the dealership.
PARMA luminaires are adaptable and well-constructed, a superb selection from our wide range of display luminaires. The flagship PARMA spotlight luminaire is integrated with the practical VERSATRAC track mounting system to fit seamlessly into the retail interior design. Thanks to the flexibility of being installed in such an advanced mounting system, the lighting solution can focus sharply on individual car models through direct illumination, adjusting the arc rotation across the entire hemisphere under the track system wherever light is demanded to establish an optimum setting of concentrated illumination, and a defined contrast between vehicles and their surroundings. The versatility of the PARMA luminaires is the perfect solution for retail campaigns, enabling sales consultants to easily change vehicle configurations for sales activities and promotional initiatives.
The DURALED CAPRI’s are uniquely designed, tailored for workshop & industrial settings. Aesthetically pleasing and performance orientated, the DURALED CAPRI industrial high-bay LEDs, suspended from high exposed ceilings, provide well-balanced illumination for the entire working area with excellent colour rendition. The DURALED CAPRI’s optics provide unmatched vertical illumination for the exacting tasks required in the maintenance of prestige vehicles by technicians and mechanics without the interference of glare.
INFINITI luminaires are selected for the Maserati dealership offices and specialised customer areas such as trim selections. The INFINITI luminaires are suspended elegantly from the plastered ceilings, these extruded fixtures are minimalist in design as an architectural effect for the building. The flagship luminaires are in a class of their own with a clear sense of sophistication; their beauty aligned with the luxury brand of Maserati. The INFINITI luminaires selected produce direct illumination that combines both horizontal and vertical components for an excellent solution that facilitates the flow of meetings and informal interactions as they continue effortlessly throughout the day.